Our story

Our story

keeping nordic craftmanship alive

Nordic Crown was divested from BRIO in 2013, but our roots go back to 1930s when BRIO first started its stroller production. We are all former BRIO employees and our team has designed, developed and produced all prams, strollers, trikes, car seats and accessories for Simo in Norway and BRIO in Sweden for more than 30 years. We are a team of dedicated specialists with the ambition to carry on a tradition of functionally designed, high-quality, safe children’s products. Our range of tricycles and strollers have been used by Nordic preschools for decades.


Nordic Crown’s roots go back to the 1930s when BRIO started producing prams in Osby. When BRIO Baby was sold in 2013, we decided to preserve our craftsmanship, competence, and traditions. We acquired the rights and equipment for a number of ex-BRIO products, took over the original factory in Hungary and re-established ourselves in the old factory building in Osby, Sweden.

Production of strollers, bicycles for preschools, footmuffs and other accessories are continued in BRIO’s former factory in Hungary.

Our team, all former BRIO employees, continues with product development and product testings in our own test lab. Customer service, warehousing and assembly are also in the former pram factory in Osby.

Today we are proud to preserve our heritage of Swedish craftsmanship, competence and traditions with our key values of Quality, Safety, Functionality and Sustainability.

We work continuously to adapt our range to new standards, customer feedback and new ideas.